Ethics & Mission

“Our business success should be put towards the benefit of others; both human and animal, whilst allowing people to indulge in a little bit of what they fancy.”

— Deborah & Joseph


Recycling vs composting vs bio degradable

Our products require packaging in order to sit on the supermarket shelf, or be delivered to your door. When we decided on our packaging there were a number of factors we had to consider. As a responsible company we want to do our bit.

In an ideal world, all materials would be reused and recycled several times before eventually being composted. Our research has shown that there are interpretations to the term compostable and the processes involved. A very small amount of packaging can be composted in your garden, while the rest has to be sorted and sent to facilities across the UK and the wider world for processing. If these compostable items are put with general waste, they take longer to break down and if put in with the recycling they can become a contaminant. For this reason instead of going for the best headline shout we decided to opt for a recyclable packaging option and are currently researching options suitable for garden composting.

All our packaging is carefully considered and recyclable.


We support the Children's Starlight Charity, a national children’s charity dedicated to brightening the lives of seriously ill children and their families.


All of our ingredients are ethically sourced and can be traced back to origin.


We love animals and feel strongly about treating them with the respect they deserve. That’s why we contribute a percentage of our annual profits to Kapsa, an animal charity in Turkey doing really good work with the street dogs. Over the past 8 years Deborah and Joseph have rescued 2 dogs via Kapsa and 1 dog from Dubai.